A website and visual identity for a contemporary arts festival.
Next Wave is a biennial festival of the arts. I lead a mobile first redesign of a reponsive website with a focus on accessibility and usability.
The 2014 festival posted a 65% rise in paid attendance and an increase of 50% in ticket sales revenue.
Research showed customers often have a particular artist in mind when visiting the website.
Usability testing showed the
"A-Z navigation" was intuitive and decreased the time it took users to find their favourite artist and book tickets.
Another key scenario was festival goers attending the festival for a single day only.
Usability testing informed the design of the calendar allowing users to easily access the most relavant events.